In Dole Exotics, we’re committed to engaging, inspiring and empowering European consumers to eat more exotics fresh fruits and vegetables. Coupled with striking packaging and innovative promotions, our brands play an important role in this regard; setting our produce apart on the retail shelf and offering our customers a very real point of difference on the retail shelf.
That sensation. You know the one. That explosion of taste, that rush of flavour. That’s what we here in Dole are all about. It’s the pleasure that comes from binging on those berries positively bursting with juice, from munching on that mango, ripened to perfection. It’s that beautiful banana, that perfect pineapple, that amazing avocado, that gorgeous grape. It’s that zesty kick from the scintillating, succulent citrus, extra zing infused by the Mediterranean Sun. It’s the unmistakable freshness and flavour of tasty tomatoes grown just up the road. There’s nothing like it. In Dole, we’re all about taste. Don’t get us wrong. We're so incredibly proud to grow and distribute amongst the healthiest and most nutritious of foods*. We know too, we're privileged to be marketing produce with amongst the lowest environmental footprints* And in Dole, since the very beginning, we have been dedicated to ‘Quality, Quality, Quality.’ But still. The taste. Because in Dole, we believe consumers are entitled to have it all- produce grown to the highest agronomic and sustainable standards, brought to market in pristine condition, good to go, ready to eat and tasting sublime. It’s what we do!
* Barilla Double Pyramid, 2021
Developed in 2022 and inspired by pan-European consumer insights garnered from our Dole Consumer Compass project, the DOLE BE Exotic!TM brand is dedicated to engaging the consumer in a contemporary, innovative way. Our packaging deliver striking on-shelf impact while, at the very heart of the brand is an fun energy encouraging consumers to embrace their inner adventurous selves by trying something new. BE Exotic is a brand very much of its time-one inextricably linked to identity, but one also endorsed by DOLE, a trusted and recognised name. It is a compelling combination which we believe resonates with consumers in markets right across Europe.
Nowadays there’s a lot of “Meh!” Oodles of “Same old, same old”. Tonnes of “Just ok”. That’s not you, though. You reach for the stars. Dole invites you to try something new: to embrace your inner adventurous self with our Dole BE Exotic!TM range - your gateway
to a veritable feast of culinary delights and new experiences.
There’s a welcome revolution in food taking place. Our world is getting smaller while our exposure to ever more exciting ethnic influences and diverse cultures grows ever greater. It’s broadening palette’s, opening up a whole new world of exciting new aroma’s and flavours and inspiring ever more imaginative culinary innovations. Increasing demand for a wider, ever more exotic range of fresh fruits & vegetables lies at the heart of this revolution. But while so much changes, some things remain the same. Consumers continue to demand only the very, very best quality. So it is, that we proudly present our DOLE® Exotic Selection range, premium exotic fruits & vegetables sourced from across the globe brought to you by the brand you can trust.
When is an exotic fruit or vegetable not just an exotic fruit or vegetables? When it has been specially selected by Dole. After all, our brand was built on ‘Quality. Quality. Quality’. As demand and ranges widen for the most exotic of produce, our vertically integrated supply chain and category expertise sets us apart. Our farm to fork reach, extending from our own production and that of the most accomplished third party growers around the world, allows us secure continuity and consistency of supply. We work hard to assure best agronomic and sustainable practices on the farm, best practices which extend across our state of the art supply chain to the marketplace where our on-the-ground category experts are wholly attuned to local market requirements and ready to harness the untapped potential of the exotic vegetable category.
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